You Are Reading






The Jawbone UP2TM fitness tracker that has undergone a fashionable makeover for sleeker and more elegant design details. The Jawbone has been sported by style icons such as Julia Roberts and has been at the top of Oprah’s ‘List of Favorite Things’ this year due to its stylish and functional make. The tracker connectd to Jawbone’s industry-leading UP® app and both trackers blend seamlessly into a work-to-play lifestyle with their stylish appearance.

Jawbone® has launched a new design for UP2™ and 10 elegant new colours for UP2 and UP3™, further expanding the portfolio of fashion-focused activity trackers.

In addition, Jawbone released a range of new features for UP2 and UP3 that improve product functionality and reliability through a free over-the-air firmware update.

“We’re excited to expand the design platform for UP2 and UP3 with a sleek new strap for UP2 and 10 eye-catching colours, making our lineup of UP® products even more versatile and jewellery-like.” said Travis Bogard, Vice President of product management and strategy at Jawbone. “We’ve combined our intelligent app – recently voted best fitness app for iOS and Android – with beautiful design and premium materials to create the ultimate fashion accessory for those who want to live better in style.”


The UP2 tracker by Jawbone will be available from early October in 6 new colours, 5 of which include an all-new strap design, for AED 479 at Virgin, Jumbo, Emax, Sharaf DG and iStyle.

  • UP2 Violet Circle Classic Strap
  • UP2 Orchid Circle Lightweight Thin Straps
  • UP2 Turquoise Circle Lightweight Thin Straps
  • UP2 Oat Spectrum Lightweight Thin Straps
  • UP2 Gunmetal Hex Lightweight Thin Straps
  • UP2 Black Diamond Lightweight Thin Straps

Violet Circle is now available at Virgin, Jumbo, Emac, Sharaf DG and iStyle

The new firmware update for UP2 and UP3 will roll out to all users and is available on both iOS and Android versions 4.7 or later.


Doesn’t all this information make you want to get one?!

Karen Mascarenhas

(8) Comments

  1. Very good article. I am dealing with a few of these issues
    as well..

  2. Hi, all is going well here and ofcourse every one is sharing data, that’s in fact
    good, keep up writing.

  3. I always emailed this website post page to all my associates, because if like to read
    it then my friends will too.

  4. Good day! Would you mind if I share your blog
    with my facebook group? There’s a lot of folks that I think would
    really enjoy your content. Please let me know. Thanks

  5. It’s a shame you don’t have a donate button! I’d most certainly donate
    to this excellent blog! I suppose for now i’ll settle for bookmarking and adding your RSS feed to my Google account.
    I look forward to brand new updates and will share this website with my Facebook group.
    Talk soon!

  6. This piece of writing is truly a good one it assists new web
    users, who happen to be wishing for blogging.

  7. Howdy! This post could not be written far better!
    Dealing with this post reminds me of my previous roommate!
    He continually kept preaching about this. I will send this
    post to him. Pretty sure he’ll have a great read. Many thanks for

Leave a Reply

Your e-mail address will not be published. Required fields are marked *

Follow @ Instagram